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#StayWoke Because #BlackLivesMatter: From the Tweets to the Streets

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Vitaly Vlasov, CC BY 4.0,

by Lucie Tomaňová


Since its emergence, social media has been the target of criticism from older generations as well as an unexplainable fascination for the younger generations. Through a very short time, it has transformed society and created significant differences between those who can use it and those who cannot. The ability to immediately share anything worldwide has created opportunities to share news as it is happening and to make content go viral and seen around the globe. Moreover, the use of hashtags as active links to posts with a similar topic has made it easy to navigate the sites to find specific content.

When the Black Lives Matter campaign emerged in 2013, it was social media like Twitter and Facebook that helped the movement grow from a one-city affair into a nation-wide network of collaborators and representatives of the issues of racism and social justice. Sharing of news, videos, and details about demonstrations, marches, and happenings has made the Black Lives Matter movement an unprecedented sensation. An online community of “social warriors” has built a network that the authorities have been unable to take down. Keep Reading

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